How to Pick the Right Inbound Marketing Agency
Inbound marketing is time-intensive. It needs a lot of domain knowledge too. It can be challenging for businesses to spend the time and internal resources critical to learning and implementing search engine optimization and social media (to name only two) campaigns by themselves. In these situations, businesses may reach out to an independent agency to handle their inbound marketing initiatives.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Right Fit
You won’t get you more visitors by having a firm redesign your website. Web design and inbound marketing agencies may seem the same, and while they are certainly connected, they work with two totally different skills sets. Web design is design-heavy, while inbound marketing is content-heavy. To bring in more traffic and leads, you have to work with a firm that offers traffic generation services, like SEO and link building, social media marketing, and blogging and content creation. The idea is to use an inbound marketing agency equipped with the exact capabilities that can help you attain your marketing objectives.
Clarity of Process
Content creation capabilities and social media case studies are important, but the bigger value an inbound marketing agency can provide its client lies in the way they tie the inbound pieces together into an inclusive strategy. More importantly, such agencies should be able to explain their processes in the clearest manner possible, to their prospective clients. This indicates that the agency has delivered ROI to companies it has worked with in the past, and that it has what it takes to provide the same benefit to your company now.
Your potential agency’s pitch should peppered with such terms as “benchmarks, “analytics,” “metrics,” and other similar words. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. You are hiring these professionals because you want certain things achieved with the campaign. Scientific data are what you need to know if they’re doing their job.
Project Management Prowess
Inbound marketing is driven by the creation of quality content meant for your dream prospects. Your inbound agency will be successful only if they can get inside your head to make that content and learn about your ideal leads. They are there to do things for you and make your load lighter.
An Inbound-optimized Website
Lastly, is the inbound marketing agency you’re considering posting on its blog on a regular basis? What can you say about their own social media presence? Are their site’s landing pages optimized, and what is the quality of their content of each page? A successful inbound marketing company should be its own ideal case study.
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