Since time immemorial, business companies have been finding more ways than one to market their products and services. Even so, those marketing methods used before that were proven to be effective may no longer be as effective. Here you will find a list of the marketing methods that have been commonly employed not only in the previous years but also in the current years.
In the current years, phonebooks still exist and minority of people still use them; however, today, majority of people would rather make use of the internet. If you are a business owner and you have set aside some money to be used for advertising and you are given the option to be either listed in a phonebook or making use of a web developer, then pick the latter. Even delivery restaurants and handyman companies are marketing their business now with the use of internet instead of the phone. Of course, no one is stopping you from having your company listed in the phonebook if that is what you really desire. Yet, it will be a great idea if you first prioritize seeking the services of a professional web developer so that you will be able to have a website.
Cold calling was once popular during the 80s; however, it is no longer the same as it before. The reason for this is because of the existence of the so-called e-mailing. With e-mailing services, it is much more convenient to present larger data to your potential clients without being too invasive. When B2B businesses still opt to utilize telemarketing, then there is still an advantage because oftentimes sales e-mails easily get ignored or placed directly into the e-mails spam folders. Even so, with the existence of sections that are dedicated to enquiries of business, bigger companies can now make use of them so there is no more cold calling, there is gatekeeper negotiating instead.
Utilizing postal mass mailing
If you do postal mass mailing compared with mass e-mailing, then the task is not only time consuming but also very expensive. If you happen to be a B2C business owner, then it is still effective to be posting flyers. However, if you have a B2B company, then you should know that not a lot of people of today are interested in taking a look at sales letters. In addition, there are more chances of your branded envelopes not to be opened. When it comes to e-mail marketing, the scenario may still be the same, yet there is just no money involved. If you want a much easier e-mail process, then it will be best to be taking advantage of mass marketing tools such as Mailchimp.
Truly, some marketing methods that are many years old are still being implemented by a lot of companies, yet if you are after getting faster and better results, then try using the modern methods instead.