The way you make your clients feel valued can spell the difference between keeping them and losing them to your competitor. Different salons apply different methods of operating the business. Some depend on the old traditional paper filling system for managing their clients’ data. For others, it’s simply time to move on and become more efficient by using technology in the form of salon software. Salon systems work by automating many of the tasks of running a salon and even other aspects of it, such as marketing and customer service.
Are you planning to invest in software? Do you want to improve your current system? If so, below are the different ways a salon system can help you attract new clients but keep existing ones too:
An effective way of making sure your clients return is to prompt them for another booking before they can even leave the salon. Certain salon software can be set to ask the hairdresser or therapist if the client might want to book a future appointment as soon as payment is taken or even before. Your system should provide reports as well on clients who are already overdue for their appointments, so you can send personalised email or text messages to them directly as a reminder.
With salon software, clients have a 24/7 system which lets them set their own wherever and whenever they wish. Clients can even select certain stylist they like. Salon software can also notify you in advance of any no-shows.
The two-way text messaging typically available on systems is user-friendly for salons – you will be able to send personalized SMS to many people at once. Your system can use this for your marketing effort.
Begin a loyalty scheme to help keep clients coming back on a regular basis. You can even program discounts for customers who bring along a friend. Why not book them together? Salon systems let you store details regarding each client you have – for example, their birthday, their favorite TV shows and magazines, or how they like their tea. The client’s details, you will be able to improve the quality of their visit to your salon.
Apart from using your system when dealing with clients, you can use it to watch how your stock goes as well. You can use it for counting stock, as well as for determining the products you use the most, which means you can order only what you actually need. There are also systems will also watch your stock levels and may even order your stock for you when needed.