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Benefits of Marketing Through Bulk SMS SMS is unquestionably the quickest and most latest means to promote your business. Many individuals still believe that bulk SMS marketing is only meant for certain businesses. Some worry that marketing via SMS may appear intrusive, so they’re skeptical about the whole idea of marketing through SMS. This is false though. All sorts of businesses can benefit from bulk SMS services. Here are some benefits of using bulk SMS to market your business. Quick Once a text is sent, it is usually read faster than a social media message or email as the last two need internet connection to access. As there’s a reply option, the potential client can give feedback faster as well. Taking this into account, to ensure that most of your clients read your messages, opt for bulk SMS marketing.
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One of the best things about marketing via bulk SMS is reliability. Thanks to bulk SMS, you can rest assured that what you want your customers to read will be read. This isn’t like emails, which can get to the spam folder sometimes. Or marketing via the phone where the customer can sometimes hang up before they get your message. Cheaper and high ROI Many small and mid-sized enterprises can’t afford to market through conventional means like commercials, radio, TV, newspaper ads and so on. On the other hand, bulk SMS marketing requires lower running and set up costs. Campaigns can be launched and run inexpensively but it’s easy to reach up to one thousand customers in just a few seconds. Easy to understand A text message differs from an essay. It needs to be brief, precise and meaningful. One SMS has 160 characters, so make sure to use it well. Moreover, customers prefer text messages because they’re shorter than emails. Highly targeted Marketing managers and business owners used to send marketing messages randomly, hoping that they’d reach their target audience. Well, those times are long gone. It’s important for businesses to ensure they send highly targeted messages as much as they can. With bulk SMS, you have to get permission from your current and potential clients. This means they’ll get and welcome your texts, which will only increase conversion rates. Saves money As they say, time is money. Bulk SMS marketing does save lots of time, which may result in significant money savings. By scheduling components of SMS marketing, you can arrange SMS marketing campaigns in the future. This is a nice way to wisely manage your time. Requires less labor As you can do SMS marketing with only a few words, you don’t have to hire many people. Even just one or a couple of people can carry out the job; one person will be sending messages while the other will just be rechecking them.